Do all toys need to be interactive?

Today, Lego has announced a big partnership with a Chinese company to try and increase its worldwide sales. They want to  create a safe online environment covering content, platforms, and experiences tailored for Chinese children.

“What we are looking for now … is just to find more creative ways… (of) reaching children, and creating bespoke content ….eg video games,” said the China Lego manager. The partnership includes developing a Lego video zone for children, as well as developing and operating Lego branded licensed games.

It also includes LEGO BOOST — a building and coding set that lets children turn their brick creations into moving objects — and will explore developing a joint social network for children in China.

So, here’s my question for you, because you are the stereotypical customer of Lego.

Is it not enough anymore for a company to sell a brilliant construction toy like Lego – do all toys need an online presence – videos, online games etc, in order to keep you interested? Is it necessary that they can programmed like our own robot?

Please discuss in the comments below.

Welcome 2018 Super-Team!

Just a very quick blog post from me to say how pleased I am with our amazing team selection! Some of you were involved last year and some are new to our robot but you are all excellent team players – we’ll have loads of fun together learning new things and learning from our mistakes with a laugh – I love working with you all.

See you at our first meeting next Wednesday, when we will also welcome our IBM mentor, Jean-Marc. Before that you might want to read some of these blog posts about last year’s competition.

Any questions/ worries before then (or at any time), please don’t hesitate to comment here, speak to Ms Gillan or me, or email me (my email address is on letters to parents from Code Club etc if you don’t remember it). Don’t worry, Miss Gillan & I have done this competition before so we’re on it this year!

So excited!